About this programme
The Coach's Marketing Journey is a self-paced course delivered through 70 video lessons organised across six chapters, each taking approximately two hours to complete. The programme covers marketing mindset, ideal client identification, storytelling techniques, coaching product design and pricing, content creation, and building a client journey that demonstrates outcomes. Better Bolder Braver's approach centres on ethical marketing practices that prioritise meaningful conversations over manipulative sales tactics, helping coaches develop sustainable and personally aligned business practices. The course combines core coaching competencies with practical business and resource development skills, supported by transcripts, resources, and unlimited video access. Designed for coaches at all qualification levels, the programme aims to support both personal and professional growth alongside the delivery of coaching services.
Programme highlights
- Six-chapter structured self-paced learning program with 70 video lessons and exercises
- Bi-weekly 'Check-In' sessions dedicated to each chapter, offered multiple times a year
- Shift mindset from conversions to conversations
- Attract Better Clients who see your value and are ready to pay for your service
- Build a Bolder Coaching Product that makes you stand out
- Become more confident about putting yourself out there
- Coach's Marketing Plan: step-by-step guide bringing all chapters together
- Mobile App and bespoke online platform for accessing training and community interaction
- Unlimited access to training materials and videos during membership
- Access to over 50 'Tools & Techniques' sessions on ethical marketing
- Weekly 'Reflection & Confidence' sessions and bi-monthly bookclub
- Buddy system to get accountability, inspiration, and collaboration with fellow coaches
- Three complimentary sessions between each check-in session
- Accredited by Association For Coaching CPD Hours Scheme (up to 32 hours CPD credit)
- Accredited by International Coaching Federation's Continuing Coaching Education scheme (up to 10 hours CCE credit)
- Community membership at £60 GBP per month includes all sessions and events
- Can attend all future cycles of check-in sessions
Programme structure
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